As the sponsor of Bundesliga football club Borussia Dortmund, Turkish Airlines wanted a campaign to communicate this sponsorship. So we created a unifying campaign, connecting the club and its supporters.
We asked Borussia Dortmund supporters to be a part of the Turkish Airlines sponsorship commercial. And wanted them to explain why they should be chosen for this campaign, with a message that they sent us via our micro-site.
At the end this contest, we chose two lucky supporter, among thousands of contestants to be a part of the commercial. And offered them a unique experience, which they never forget.