Avea needed for a campaign to communicate their annual “Winter Fest” discounts. We thought that the campaign should be more than posters and social media posts. So we created Avea Winter Fest Facebook application.
We wanted our participants to share their warmest family photographs via this application. These photographs were colored with snowflakes that we embedded within the app. With each photograph loaded, the snowflakes kept getting colored. At the end of the contest, every single snowflake colored with the last loaded photo.
With this contest; we gained 6.077 new user, 21.281 page visit and 1.167 shared photo within 5 days.